Amazon PPC Insights

Spending on Amazon ads — but not seeing results?

You're not alone, and it's usually not for the reason you think. Most sellers assume they need better keywords, a lower ACOS, or a new campaign structure. But here's what's actually happening behind the scenes: you're leaking money in places you're not even looking.

• Ads driving clicks to listings that don't convert
• High-spend keywords that look "fine" but aren't profitable
• Missed opportunities where competitors quietly take your sales

So you keep spending, hoping something clicks. It doesn't — because without clarity, you're just guessing. That's exactly why I offer a free Amazon PPC + listing audit: a clear breakdown of where your money is going, what's hurting performance, and what to fix first for real profit impact. If you're serious about scaling profit, not just sales, start with the truth about your account.

Amazon PPC isn't about running ads

It's about how everything works together. Keywords, match types, listings, and bids aren't separate levers you pull in isolation — they're one connected system. Most brands never connect those pieces, and that's exactly where they lose money.

If you want a second set of eyes on your account, I'll show you exactly what's working, what's not, and where you're leaving money on the table.

Match types aren't settings — they're a system

Most sellers completely miss this. What I usually see when I open an account: too much broad match, no real structure, and no keyword movement at all.

The correct flow is simple:

• Broad → discovery
• Phrase → control
• Exact → scaling

Keywords should move through that flow as they prove themselves. If you're not moving keywords through this system, you're not optimizing — you're guessing.

The truth about Amazon audience targeting

Most people think audience targeting is the secret to scaling. It's not. Amazon is still driven by intent, not interests.

Audience targeting works best when it's layered on strong keyword campaigns and used for retargeting — not as your main strategy. If your keyword structure is weak, audiences won't save you.

Almost no one runs Amazon B2B ads properly

Which is surprising, because the opportunity is huge. B2B buyers order more, reorder more, and care less about branding.

Yet most accounts:

• Run the same strategy as B2C
• Ignore bulk-buying behavior
• Don't separate their campaigns

If your product fits offices, schools, or businesses, you're probably leaving money on the table.